BUM: Real Streetwear
During my internship at "people, ideas & culture" New York City, my team and I developed a campaign for homeless people to help them help themselves. A closed-circuit that starts with the homeless finds its way into the fashion stores and ends at the homeless shelters. The result was a campaign that overcomes speechlessness with real Streetwear - fashion from the street, for the streets.
Client: Deutsches Rotes Kreuz (Miami Ad School Project)
Junior Art Director: Iken Keune, Manuel Urbanke
Junior Copy Writer: David Unger, Maximilian Hoch