School Project for “Red Cross”

BUM: Real Streetwear


During my internship at "people, ideas & culture" New York City, my team and I developed a campaign for homeless people to help them help themselves. A closed-circuit that starts with the homeless finds its way into the fashion stores and ends at the homeless shelters. The result was a campaign that overcomes speechlessness with real Streetwear - fashion from the street, for the streets.


Client: Deutsches Rotes Kreuz (Miami Ad School Project)
Junior Art Director: Iken Keune, Manuel Urbanke 

Junior Copy Writer: David Unger, Maximilian Hoch

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