#Pamperspapa Spot for the new "Baby-Dry" Diapers

A New Generation of Diapers for a New Generation of Dads


For the first time in Germany, Pampers new "Baby-Dry" Diapers were not tested by mums, but by dads. And that's because you don't have to be a mom to be a parent.

(AME Awards 2018 finalist)



Agency: Heimat Werbeagentur
Executive Creative Director: Matthias Storath
Senior Art Director / Copy Writer: Iken Keune / Thomas Insel
Art Director / Copy Writer:
Felix Steiner / Felix Brockmeyer
Account Manager: Elisabeth Treichel
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