A New Generation of Diapers for a New Generation of Dads
For the first time in Germany, Pampers new "Baby-Dry" Diapers were not tested by mums, but by dads. And that's because you don't have to be a mom to be a parent.
(AME Awards 2018 finalist)
Agency: Heimat Werbeagentur
Executive Creative Director: Matthias Storath
Senior Art Director / Copy Writer: Iken Keune / Thomas Insel
Art Director / Copy Writer: Felix Steiner / Felix Brockmeyer
Account Manager: Elisabeth Treichel