Campaign for Legacy Store Berlin

#Paintback: answering messages of hate with love


When more and more swastika scribblings appeared in Berlin, we developed the #Paintback promotion campaign for the Legacy Graffiti Store Berlin. It quickly became the talk of the town in social media channels and was featured on TV, in newspapers and blogs worldwide.

(Cannes Lions 2017: Design Lions: 1 x Gold, 2 x Bronze/ Entertainment Lions: 1 x Bronze, D&AD: Yellow Pencil and Wood Pencil, D&AD Impact: Wood Pencil, Jahr der Werbung: Megaphon in Gold, Plakadiva: Sonderpreis Gold, Eurobest Award: Gold & Grand Prix, Annual Multimedia Award: Gold, Clio: Bronze & Shortlist, Lovie Award: Bronze & People Lovie Award)

Case Video:




Pint Ads & Posters:





Magazine:




Agentur: Heimat Werbeagentur
Executive Creative Director: Matthias Storath
Senior Art Director / Copy Writer: Iken Keune / Thomas Insel
Junior Art Director / Copy Writer: Martin Glöckner / Sebastian Stumpf
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