German Mut - the courage to change
The German Free Democratic Party (FDP) tackled "German Angst" with a new narrative: "German Mut". At a time when right-wing radical parties where gaining seats in local parliaments across Germany, the FDP was setting a sign for positive change and energized a whole country.
(ADC: Silber in PR, Bronz in ganzheitlicher Kommunikation, Politikaward)
Agency: Heimat Werbeagentur
Executive Creative Director: Matthias Storath
Senior Art Director / Copy Writer: Iken Keune / Thomas Insel
Senior Art Director / Copy Writer: Etienne Kiefer / David Unger
FDP Spots
Here we go: all television spots for the FDP 2015 – 2016
The Movie: "Mut"
(Golden Award Montreux: Gold (viral)
ECD: Matthias Storath
CD: Ove Gley
AD: Iken Keune
CW: Thomas Insel / David Unger
25 Years German Unity
Spot 2015
ECD: Matthias Storath
CD: Ove Gley
AD: Iken Keune
CW: Thomas Insel / David Unger
New Year's Eve Film
#Hallo 2016
ECD: Matthias Storath
CD: Ove Gley
AD: Iken Keune
CW: Thomas Insel / David Unger
FDP Party Conference: German Mut
ECD: Matthias Storath
CD: Ove Gley
AD: Iken Keune
CW: Thomas Insel / David Unger
FDP for Parliament Voting 2016
ECD: Matthias Storath
CD: Ove Gley
AD: Iken Keune
CW: Thomas Insel / David Unger
The Architect of German Unity: Hans-Dietrich Genscher
Honoring a Life's Work: Hans-Dietrich Genscher with a Limited Edition Newspaper.
(ADC: Bronze)
Agency: Heimat Werbeagentur
Executive Creative Director: Matthias Storath, Guido Heffels
Creative Direction: Ove Gley
Senior Art Director: Iken Keune
Art Director: Soung-Hun Lee
Intern: Maja Mazur
Account Manager: Elisabeth Treichel, Karolin Saak, Eva Seiser