FDP Political Campaign "German Mut"

German Mut - the courage to change


The German Free Democratic Party (FDP) tackled "German Angst" with a new narrative: "German Mut". At a time when right-wing radical parties where gaining seats in local parliaments across Germany, the FDP was setting a sign for positive change and energized a whole country.


(ADC: Silber in PR, Bronz in ganzheitlicher Kommunikation, Politikaward)




Agency: Heimat Werbeagentur
Executive Creative Director: Matthias Storath
Senior Art Director / Copy Writer: Iken Keune / Thomas Insel
Senior Art Director / Copy Writer: Etienne Kiefer / David Unger




FDP Spots 


Here we go: all television spots for the FDP  2015 – 2016

                         


The Movie: "Mut"
(Golden Award Montreux: Gold (viral)

ECD: Matthias Storath     
CD: Ove Gley
AD: Iken Keune
CW: Thomas Insel / David Unger





25 Years German Unity
Spot 2015


ECD: Matthias Storath     
CD: Ove Gley
AD: Iken Keune
CW: Thomas Insel / David Unger


New Year's Eve Film
#Hallo 2016


ECD: Matthias Storath     
CD: Ove Gley
AD: Iken Keune
CW: Thomas Insel / David Unger






FDP Party Conference: German Mut


ECD: Matthias Storath     
CD: Ove Gley
AD: Iken Keune
CW: Thomas Insel / David Unger


FDP for Parliament Voting 2016

ECD: Matthias Storath     
CD: Ove Gley
AD: Iken Keune
CW: Thomas Insel / David Unger



The Architect of  German Unity: Hans-Dietrich Genscher


Honoring a Life's Work: Hans-Dietrich Genscher with a Limited Edition Newspaper.

(ADC: Bronze)



Agency: Heimat Werbeagentur
Executive Creative Director: Matthias Storath, Guido Heffels
Creative Direction: Ove Gley
Senior Art Director: Iken Keune
Art Director: Soung-Hun Lee
Intern: Maja Mazur
Account Manager: Elisabeth Treichel, Karolin Saak, Eva Seiser

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